Client: Microsoft Xbox | McCann London
Role: Digital Designer
Markets: Europe, US

Project
Produced digital campaign assets for Xbox's award-winning Rise of the Tomb Raider 'Survival Billboard' campaign, which won Grand Prix at the 2016 Event Awards.

Challenge
Work at scale and speed to support a high-profile game launch campaign across multiple Microsoft products. Deliver accurate, on-brand assets across numerous digital formats (banners, HPTO, DOOH) with tight deadlines for international markets.

Deliverables
Created digital display banners, homepage takeovers, and DOOH advertising for the Tomb Raider launch campaign. Also produced digital assets for additional Microsoft product campaigns across European and US markets, requiring precision and efficiency to meet demanding production schedules.

Outcome
Supported a campaign that achieved industry recognition and maintained visual consistency across all digital touchpoints for one of Xbox's major game launches.