Client: Sweaty Betty
Role: Senior UI Designer

Project
Designed key eCommerce pages and seasonal campaign assets for Sweaty Betty's online presence, including the Responsibility hub and Christmas 2021 campaign. Created on-brand digital experiences that elevated the shopping journey while communicating the brand's sustainability mission.

Challenge
Translate Sweaty Betty's sustainability commitments and seasonal messaging into engaging, brand-consistent digital experiences that would resonate with their active lifestyle audience while driving eCommerce performance.

Process
Designed website sections including Our Planet, Our People, and Responsibility pages, structuring complex sustainability information into accessible, visually appealing layouts. Created Christmas campaign assets across email, web, and social channels, ensuring brand consistency and seasonal impact.

Outcome
Designs launched successfully and established the visual foundation for Sweaty Betty's ongoing Responsibility platform pages that continue to communicate the brand's commitment to keeping 50,000+ garments out of landfill since 2019.

Christmas 2021