Client: World Gold Council | AKQA
Role: Senior UI Designer

Project
Designed web and mobile UI for a World Gold Council digital campaign, translating video campaign assets into cohesive digital experiences across multiple touchpoints.

Challenge
Create engaging digital interfaces using assets from a filmed advertising campaign, ensuring the creative translated effectively to web and mobile while maintaining campaign messaging and brand guidelines.

Process
Collaborated with AKQA's creative team to adapt video campaign assets into UI screens. Designed responsive layouts that preserved the campaign's visual impact across devices while advising on creative direction to ensure brand consistency.

Outcome
Delivered campaign-ready designs that successfully extended the World Gold Council's advertising reach into digital channels, maintaining visual consistency from broadcast to web.