Client: British Airways | BBH London
Role: Digital Designer

Project
Designed digital campaign assets across multiple British Airways campaigns, working closely with BBH's creative teams to translate concepts across digital platforms.

Challenge
Maintain brand consistency between print and digital executions, often adapting limited assets across numerous digital formats (banners, HPTO, DOOH) while ensuring visual appeal and brand integrity.

Process
Collaborated directly with print designers to ensure seamless translation of campaign creative to digital channels. Created master templates for banners and email newsletters that streamlined production and maintained consistency across campaigns.

Outcome
Established reusable template systems that accelerated delivery for future campaigns while ensuring British Airways' brand standards were consistently met across all digital touchpoints.