Nike+ Training Club App - Phase 1
Client: Nike | AKQA London
Role: Senior UI Designer
Project
Collaborated with Nike Portland head office and AKQA London's UX team on Phase 1 of the Nike+ Training Club app redesign—a personalised fitness platform featuring 100+ workouts from elite trainers and athletes. Focused on refining the UI for personalised training plan setup and in-session workout experiences.
Process
Worked within a rapid 24-hour iteration cycle between London and Portland teams. Refined layouts daily based on Portland feedback, translating UX wireframes and prototypes into polished UI screens. Ensured visual consistency with Nike's broader ecosystem, particularly alignment with the Nike Running Club app for users who engage with both platforms.
Outcome
NTC launched successfully in August 2016, achieving a 120% increase in weekly active users, 21M+ downloads, and a 4.8 iOS rating. The app became the #1 fitness app in 23 countries and won multiple App Store Editors' Choice Awards.
